Step-by-Step Conversion Rate Optimization Process for Better Results
Driving traffic to a website is only part of your digital marketing battle. The real measure of your marketing success is how well you convert your visitors into leads, customers or subscribers. Conversion Rate Optimization is a key component of this because it helps improve user experience by reducing friction and progressing your visitors through steps towards taking meaningful actions. The CRO process involves a structured and sequential approach in order to provide consistent and measurable improvements over time. Below is a complete breakdown of the conversion rate optimization process that will generate better results. Step 1: Define Clear Conversion Goals The first thing you need to do to get optimized to achieve conversions is to establish what conversions mean in your business. A conversion might involve a product purchase, a contact form, the subscription to an email newsletter, a demo request or even a phone call. In case no goal specifications are made, then optimiza...