Exaalgia LLC

  Driving traffic to a website is only part of your digital marketing battle. The real measure of your marketing success is how well you convert your visitors into leads, customers or subscribers. Conversion Rate Optimization is a key component of this because it helps improve user experience by reducing friction and progressing your visitors through steps towards taking meaningful actions. The CRO process involves a structured and sequential approach in order to provide consistent and measurable improvements over time. Below is a complete breakdown of the conversion rate optimization process that will generate better results. Step 1: Define Clear Conversion Goals The first thing you need to do to get optimized to achieve conversions is to establish what conversions mean in your business. A conversion might involve a product purchase, a contact form, the subscription to an email newsletter, a demo request or even a phone call. In case no goal specifications are made, then optimiza...

The current competitive digital environment is very competitive, and a business cannot afford to use guesses or generic strategies to expand online. It is vital to make informed choices based on actual data to become successful. Here a digital marketing agency in USA using data is of much essence. Such agencies assist brands in garnering more conversions and achieve quantifiable growth by analyzing user behavior, performance of campaigns, and market behavior. Understanding the Data-Driven Approach A digital marketing agency in USA is data-driven and it is based on the collection, analysis, and interpretation of data based on various digital channels. This encompasses analytics of the websites, performance of a search engine, metrics of paid advertising, social media performance, customer journey metrics. Rather than making assumptions about what could be a successful approach, the agencies rely on specific numbers to make all their marketing decisions. By doing this, it will make sure...