A Practical Guide to Using A/B Testing for Conversion Rate Optimization
Gaining website performance doesn't always mean making big changes to the website design. A small change in the button, form or page layout can make a big impact in how users will act on the page. A/B testing offers a practical method to determine which of your webpages performs better. In its proper use, it can be an integral component of Conversion Rate Optimization and enable a business to make informed decisions about their visitors, not based on guesswork. What Is A/B Testing? Split testing or A/B testing is the comparison of two versions of the same webpage element. Version A is the current design and Version B is the design with one particular change. Visitors are randomly allocated to one of two conditions and their behavior compared to some selected target behavior. An ecommerce site, for instance, could try two different CTA button text variations, such as ‘Buy Now' and ‘Get started'. The one that shows a higher number of conversions or registrations or even any ...